
You've invested in your property. Now it's time to invest in being found. Lili Interior's new SEO service is designed exclusively for serviced accommodation operators, helping you rank higher on Google, attract more direct enquiries, and reduce your reliance on Airbnb and Booking.com fees.
At Lili Interior, we've spent years helping serviced accommodation hosts create beautiful, guest-ready properties that stand out on the big booking platforms. But we know that stunning interiors are only half the story.
That's why we've launched a brand-new SEO (Search Engine Optimisation) service, in partnership with our expert digital marketing team. Specifically designed to help serviced accommodation operators get discovered online, generate more direct bookings and build a sustainable SA business that isn't solely dependent on third-party platforms.
Whether you're an existing Lili Interior client looking to take your SA business to the next level or a new SA operator ready to build a strong online presence from the ground up, our SEO service gives you the tools, strategy, and expertise to grow.
Most SA operators rely heavily on Airbnb, Booking.com, or other third-party platforms to generate bookings. And while those platforms are valuable, they come with significant drawbacks; high commission fees, ever-changing algorithms, limited control over your guest relationships and fierce competition from hundreds of similar listings.
SEO puts you in control. When your website ranks on the first page of Google for searches like 'serviced accommodation 'Bedford' or 'short-term let Milton Keynes', you attract guests who are actively looking for exactly what you offer and you keep 100% of the booking revenue.
Here's what a strong SEO strategy can do for your SA business:
Our SEO service is tailored specifically to the needs of serviced accommodation businesses, not generic, off-the-shelf digital marketing. Everything we do is focused on one outcome: more guests finding your property and booking direct.
Local SEO is the most powerful tool available to SA operators. When someone searches 'serviced accommodation near me' or 'short-term let Luton', we make sure your business appears at the top of those results — in Google Maps, Google's local pack, and organic search listings.
We optimise your Google Business Profile, build local citations, manage reviews, and ensure your website is fully optimised for your target locations — whether that's a single town or multiple areas across the South Midlands and London.
Not sure why your website isn't ranking? Our in-depth SEO audit identifies every technical, on-page, and content issue holding your site back — and our team fixes them. From site speed and mobile optimisation to keyword placement and metadata, we cover every element that Google uses to rank your site.
We identify the exact search terms your ideal guests are using and build a content strategy around them. From location-specific landing pages to blog content that answers your guests' questions, we create the kind of content that Google rewards with higher rankings — and guests reward with bookings.
Great SEO starts with great copy. Our SEO copywriting service ensures every page of your website — from your homepage to individual property pages — is written to rank for the right keywords whilst speaking directly to your ideal guest. No keyword stuffing. Just compelling, search-optimised copy that converts.
Google ranks websites it trusts. We build that trust by earning high-quality backlinks from relevant, authoritative websites — local business directories, property platforms, travel sites, and industry publications. Over time, this raises your domain authority and helps your entire site rank higher.
SEO isn't a one-off task — it's an ongoing strategy. Our monthly management service keeps your SEO activity consistent, proactive, and results-driven. You'll receive a clear monthly report showing exactly how your rankings, traffic, and enquiries are growing — in plain English, no jargon.
Here's something most SEO agencies can't offer: we don't just know SEO, we know serviced accommodation inside out.
As an existing Lili Interior client, you already have beautifully designed, photography-ready spaces that guests love. Now imagine pairing that with an SEO strategy that drives a consistent stream of direct bookings to your own website; no platform fees, no algorithm dependency, just more guests finding your property and booking direct.
And if you're new to Lili Interior, our combined interior design and SEO offering gives you the complete package, a property that looks incredible and a digital presence that ensures guests can find it.

We start with a SEO audit of your existing website and online presence. We'll identify exactly where you're losing visibility, traffic, and bookings — and present you with a clear picture of the opportunity ahead.

Based on your audit, your target locations, and your business goals, we create a tailored SEO strategy built specifically for your SA business. This isn't a generic template — it's a plan designed around your property, your guests, and your market.

Our team gets to work optimising your website, creating content, building citations, and executing every element of the strategy. We handle all the technical and creative heavy lifting so you can focus on running your SA business.

Every month, you receive a clear, jargon-free report showing your ranking progress, website traffic, and direct enquiry growth. We continuously refine and improve your strategy based on real data, keeping your SEO ahead of the competition.
SA Operator, Milton Keynes
Please reach us at jessie@liliinterior.co.uk if you cannot find an answer to your question.
A website is strongly recommended to get the most out of SEO — it's the foundation of your direct booking strategy. If you don't have one yet, we can help. As part of our partnership, we can advise on building a simple, high-performing SA website that works hand-in-hand with your SEO strategy.
Absolutely — in fact, multi-property operators often see some of the strongest returns from SEO. We can create a strategy that covers all of your locations and property types, building a strong and coherent online presence for your entire portfolio.
A: SEO is a long-term investment — most clients start to see meaningful improvements in rankings and traffic within 3–6 months, with stronger results building over 6–12 months. Unlike paid advertising, the results compound over time and continue to deliver value long after the initial work is done.
Yes — and as an existing Lili Interior client, you're in a great position to benefit. You already have a beautifully designed, guest-ready property. Our SEO service is the natural next step to ensure more guests can find it online and book directly with you.

Whether you're an existing Lili Interior client or a serviced accommodation operator looking to build a stronger online presence, our SEO service is designed to help you rank higher, attract more guests, and generate more direct bookings — month after month. Start with a SEO audit today.
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